Tag Archives: risque advertising

Lynx, cleans your…(yeah, I can’t say it)

One of the things my husband particularly enjoys about Australia is that he finds it a fairly liberal society. No one is talking at election time about gay marriage, abortion or things of that nature. Issues on the table are jobs, taxes, environment, ‘boat people‘ (illegal immigrants) and so on. Personal ethics are not publicly debated as profusely on the political platform here as they are in the USA.

He finds the culture here very free, unpretentious, a live-and-let-live kind of mentality that he enjoys. That said, they may be such a thing as being a little too liberal.

The latest example was presented to him recently on prime time TV during a major rugby match (free to air) by LYNX shower gel.

(Please if you are easily affected by sexual innuendo, do not watch this ad – I’m certainly not trying to offend anyone here, but if you think you can take it, this is an ad well worth seeing – if only for the discussion it will probably inspire within your household!)

Here’s the ad in its entirety:

So now you’ve watched the ad, what did you think? Would you be surprised if I told you that after a few weeks (yes, weeks) of airing, the ad was pulled due to complaints?

You probably wouldn’t be.

What would probably shock the hell out of you (as it did me) was the reason it was pulled.

First, let me tell you the advertising commission had a total of 150 complaints about this ad from a population of about 25 million people (another nod to our liberal society) and they were ‘taken very seriously’ by all accounts.

The advertisement was finally pulled on the grounds that it was ‘ageist’. That’s right, this ad’s biggest faux pas was that it discriminated against the elderly!

Other than this glaring act of discrimination, it was a perfectly acceptable ‘prime-time’ advertisement according to the advertising watchdog. (I’ve been laughing about this for weeks.) Here’s the best part – the statement they made about why the ad was being pulled:

The advertising watchdog has banned an ad for Unilever deodorant Lynx for demeaning older men – but was cleared of degrading both sexes, racism and bad language.

The part of the ad deemed unacceptable came at end, when an old man produced two deflated medicine balls and asks, ‘Can you help me with these saggy old balls? Nobody’s played with them for years.’

God bless Australia.

We may not be the smartest country, the largest country, the richest country, the most progressive country.

But if you ask me, we sure are the most entertaining country – the country that makes absolutely no sense whatsoever – and yet to us, we think we’re perfectly lucid and capable of making such mammoth judgement calls for the betterment of the self esteem of our aging population.

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